A Search Engine Optimization & Generative Engine Optimization Glossary

Do you know your SEO from your GEO? Ever been confused about the worryingly long list of acronyms used in digitial marketing? What *is* all this talk of black and white hats? Here is a reference guide we wrote about the terms and concepts commonly used in our work. We get asked at least once a day what some of these terms mean, and we enjoy explaining them in a way that hopefully makes sense. We also use this digital marketing glossary for our site's SEO, but you'll notice it's been written BY humans FOR humans (well, and for our friend the Googlebot!)